uniform wares

Uniform Wares is small independent British watch that company caught my eye around the end of last year when it was making its way around the internets. I love the beautiful minimal aesthetic and the timeless yet modern quality of each watch in their collection. Everything from the fit, finish and packaging is top-notch and has been scrutinized to the highest level. I’ve been sporting the 100 series since my amazing girlfriend Lauren gifted it to me for Christmas last year. Its held up great over the last 9 months and shows minimal signs of wear from daily use.

The two man team at Uniform Wares recently launched their gorgeous 300 series fitted with the finest Quartz movements available. They are manufactured by ETA, a Swiss company with movement production dating back to 1793. ETA is the only movement maker with with a vertical integration level of nearly 100%, this means that every part of the movement is made in house.

Check out the pics below of the 100 and 300 series and a little behind the scenes video on their process and philosophy.

100 Series

300 Series

300 Series ETA Swiss Construction

Crane TV interview

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